Depending on the organization, the title changes: Executive
Producer, Senior Digital Producer, Program Manager, PMO
Lead, Project Director, AI Producer. The funny thing is that
the actual job rarely changes that much. Most of the time,
it's simply about making things happen.
In practice, I'm helping teams navigate complexity, align
people, make decisions, solve problems and move projects
forward. Today I work as an independent freelance consultant
and producer, at the intersection of creativity, technology,
delivery, governance and increasingly AI.
People generally don't hire me for a headline. They hire me
because they need someone who can understand both the big
picture and the messy reality of getting things done.
Delivery Leadership & Operations
My work goes beyond project execution. Alongside leading
complex digital and creative-tech projects, I help
organizations improve production operations, delivery
frameworks, governance models, workflows and team
organisation. The goal is not only to help projects succeed,
but to build stronger, more sustainable ways of delivering
work.
Where it all started
I built my first website at 12, using Notepad.
I probably discovered computers through an Amiga 500 before
I even really understood what a computer was. Back then,
video games were stored on floppy disks including Indiana
Jones.
My first console was a Game Boy, followed by a Sega Mega
Drive. What fascinated me wasn’t only the technology itself,
but the visual experiences, the interactivity and the
feeling that computers could become creative tools rather
than simple machines.
At 12 years old, I built my first website using Notepad on
Windows. Back then, Photoshop 5, Macromedia Flash, Napster
and 56k modems felt like the future. Some people reading
this probably have no idea what I’m talking about.
For those of us who grew up in the 1990s and early 2000s,
the internet felt different. Before social media, algorithms
and endless scrolling, it was a place of exploration. You
would spend hours discovering communities, websites, ideas,
cultures and people from all over the world. Information was
harder to find, but somehow the discovery often felt deeper.
Today, almost everything is available instantly. Back then,
every new website felt like opening a door to somewhere you
had never been before.
The technologies changed.
The curiosity didn’t.
I've always been fascinated by the intersection of
creativity, technology and human collaboration which is
probably why I ended up somewhere between production,
delivery, operations and innovation.
The common thread
Helping ambitious ideas move from concept to reality.
Digital activations, interactive experiences, platforms,
eCommerce, CRM, mobile apps, innovation programs, WebGL,
immersive projects and AI-powered workflows.
The tools evolved. The titles evolved. The common thread
never really changed.
Production, delivery and governance
Methodologies matter. Context matters more.
Some projects need strong production leadership. Others need
governance, stakeholder alignment, PMO support or simply
someone who can bring structure to a situation that's become
a little too chaotic. Most complex projects need a mix of
all of these.
Agile, waterfall, hybrid. I've worked in all of them, and
even collected a few Scrum certifications along the way.
Useful sometimes. Completely irrelevant other times.
Projects don't succeed because someone picked the right
framework. They succeed because talented people understand
the objective, trust each other and work together. I can run
a project on a simple spreadsheet or the latest trendy tool,
the objective is never the fanciest process. It's to help
the team succeed.
Multidisciplinary teams
Great work comes from great teams, not from individual
heroes
Creatives, strategists, designers, developers, architects,
product and operations teams, clients, partners. I've spent
most of my career helping people with different perspectives
and priorities work toward a common objective. I genuinely
enjoy working with talented, passionate and kind people.
Creative technology, innovation and AI
I've always had a preference for projects that sit slightly
outside the ordinary, interactive experiences, creative
technology, innovation programs, emerging tech, immersive
environments. The projects where nobody has all the answers
on day one and the solution has to be figured out
collectively.
Today, AI is creating a similar dynamic. I'm particularly
interested in how it can improve production, delivery,
governance and operations, not as a magic solution or a
replacement for expertise, but as a practical way to help
teams work better and reduce friction.
WADP
WADP — founded 2014
A collective of freelance senior digital producers,
executive producers and delivery leaders. The idea was
simple: bring together experienced people who genuinely
care about projects, teams and outcomes. More than a
decade later, I’m still proud of the people and the
work.
Discover WADP
A few quick facts
The short version.
- Currently
-
Founder of WADP & Freelance Executive Producer ·
Delivery & Operations Lead
- Based
- Paris 🇫🇷 · Remote-friendly 🌍
- Previously
-
Director of Digital Production at Marcel Agency ·
Project Manager at Nurun
- Sectors
-
Luxury · Fashion · Automotive · Telecommunications ·
Food & Beverage · Gaming · Innovation
One last thing
If you've read this far, you'll probably understand why
summarising a career in a single job title never felt quite
right. Over the years I've been called many things.
- Executive Producer
- Senior Digital Producer
- Program Manager
- PMO Lead
- Production Director
- Delivery Lead
The titles changed. The mission never did.
👉🏻 Download my resumé
