Julien Dassonval — Freelance Executive Producer, Program Manager & Production Director
I bridge the gap between creativity, technology, delivery and operations.
For 20 years, I’ve been helping agencies, studios and brands deliver complex digital, creative technology and innovation initiatives by aligning people, priorities, governance and execution.
What I do
Turning ambitious ideas into delivered outcomes.
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Executive Production
Leading complex digital, creative technology and innovation initiatives from concept to delivery.
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Program Management & PMO
Bringing structure, visibility and governance to complex multi-stakeholder programmes.
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Delivery & Operations
Aligning people, priorities, governance, processes and execution to improve delivery performance across complex initiatives.
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Creative Technology
Using technology as a creative medium to bring interactive and immersive digital experiences to life.
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Innovation & Emerging Technologies
Keeping a close eye on AI, emerging technologies and what comes next for teams, brands and organisations.
Selected Work
A selection of projects delivered over the past 20 years across luxury, automotive, telecommunications, gaming, innovation and consumer brands.
- 01 Confidential client Luxury · Platform
- 02 Banque Postale Finance · Digital Product
- 03 Louis Vuitton 200 years Luxury · Digital Activation
- 04 Jacquemus Fashion · eCommerce
- 05 Ubisoft Predictive World Gaming · Digital Activation
Why me
- 20
Years in digital
From Flash gotoAndPlay() websites and mobile apps to AI workflows and creative technology projects.
- B + C + T
Business + Creativity + Technology
Comfortable navigating between business objectives, creative ambition, technology constraints and delivery realities.
- Network
Built on Trust
Built over years of collaboration with agencies, studios, freelancers and specialists across multiple disciplines.
- Global
International Experience
Used to navigating international teams, stakeholders and projects across different markets and cultures.
A few things about me
I built my first website at 12 years old using Notepad on Windows.
Back then, Photoshop 5, Flash and 56k modems felt like the future. The technologies changed. The curiosity didn’t.
Founder of WADP
Founder of WADP
In 2014, I founded WADP, a collective of senior Executive Producers, Senior Digital Producers, Program Managers and PMO leaders. For more than a decade, WADP has been helping agencies, studios and brands deliver complex digital, creative technology and innovation projects internationally.
Thinking
Latest writing
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Coming soon