Julien Dassonval — Freelance Executive Producer, Program Manager & Production Director
I bridge the gap between creativity, technology, delivery and operations.
For 20 years, I’ve helped global brands, international agencies and creative technology studios turn ambitious digital and innovation initiatives into delivered outcomes.
What I do
Turning ambition into structure, alignment and execution.
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Executive Production
Leading complex digital, creative technology and innovation initiatives from concept to delivery.
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Program Management & PMO
Bringing structure, visibility and governance to complex multi-stakeholder programs.
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Delivery & Operations
Aligning people, priorities, governance, processes and execution to improve delivery performance across complex initiatives.
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Creative Technology
Using technology as a creative medium to bring interactive and immersive digital experiences to life.
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Innovation & Emerging Technologies
Keeping a close eye on AI, emerging technologies and what comes next for teams, brands and organisations.
Selected Work
A selection of projects delivered over the past 20 years across luxury, automotive, telecommunications, gaming, innovation and consumer brands.
- 01 Confidential client Luxury · Platform
- 02 Banque Postale Finance · Digital Product
- 03 Louis Vuitton 200 years Luxury · Digital Activation
- 04 Jacquemus Fashion · eCommerce
- 05 Ubisoft Predictive World Gaming · Digital Activation
Who I work with
From global brands to creative technology studios.
I move between global brands, international agencies and independent studios, each with their own culture, constraints and priorities.
From organisations such as Chanel, Louis Vuitton, Renault, Audi and Ubisoft, to agency networks like Publicis, TBWA and BETC, and independent creative studios such as Merci Michel, Stink Studios and Period Paris.
Whatever the environment, the goal remains the same: turning complex ambitions into tangible projects that get delivered and create value.
Why me
- 20
Years in digital
From Flash gotoAndPlay() websites and mobile apps to AI workflows and creative technology projects.
- B + C + T
Business + Creativity + Technology
Comfortable navigating between business objectives, creative ambition, technology constraints and delivery realities.
- Network
Built on Trust
Built over years of collaboration with agencies, studios, freelancers and specialists across multiple disciplines.
- Global
International Experience
Used to working across different markets, cultures, governance models and delivery expectations.
A few things about me
I built my first website at 12 years old using Notepad on Windows.
Back then, Photoshop 5, Flash and 56k modems felt like the future. The technologies changed. The curiosity didn’t.
Founder of WADP
Founder of WADP
In 2014, I founded WADP, a collective of senior Executive Producers, Senior Digital Producers, Program Managers and PMO leaders. For more than a decade, WADP has supported agencies, studios and brands with senior production, program management and PMO leadership across international projects.
Thinking
Analysis and reflections on project leadership, delivery, operations, craft, creative technologies and new ways of designing and delivering innovative projects.